Archive for January, 2010

Utilization on your money

Monday, January 4th, 2010

The basic law of possession is USE IT OR LOSE IT.
That law applies to all learning, and it applies with special force to sales
skills. Use them or lose them.
There’s a wonderful truth about skills and knowledge: they don’t wear out with use. Quite the contrary. Knowledge takes on greater depth and meaning through hard use; skills become strong and tough through hard use.
And the hard use of sales skills and knowledge is the only road to high earnings. To travel that road, you must utilize your time efficiently to put yourself in the right places at the right times to give the right people the benefit of your powerful, perfected statements. Timing is more important in some sales activities than in others, but talking to the right people is vital to success in all sales work. Reaching the right people consistently demands a high degree of organization.
Perhaps by now you’ve seen where we’re heading: Learning for the mere sake of learning is sterile. It’s a form of play. For any kind of learning to have meaning, it must not only be capable of utilization, it must be used. Unused learning is fertilizer left in the sack.
We hear a lot about renewable resources these days. Can there be any more renewable resource than skill and knowledge used well? That doesn’t happen by itself. You must make it happen. Bring out your skills and knowledge; spread them on the fertile soil of your territory. Let them bloom.
Discover the golden hours when your offering sells best.
Then organize.
Schedule yourself tightly. Utilize all your time efficiently so that you can make the best possible use of those golden hours and maximize your earnings.
That’s utilization, as it applies to the sales skills you’re learning.
Get in front of the executives considering corporate jets, computers, or whatever you’re marketing. Meet with the families in need of your appliances. Get into the living rooms of the people now wasting the money they should be insuring the futures of their loved ones with. Now is the time to use the powerful sales statements you’ve organized for the benefit of others. You’ve turned yourself into a sales machine; now turn that machine on. Produce results. The moment you get into high gear and start using your material efficiently, you’ll glimpse your bright new destiny. Reader, Champion of the future, at that moment you’ll be ready to break out above the average and join the ranks of the excellent. You’ll be ready to fly higher and farther because of your newly-gained abilities. You’ll be ready to take the fourth step toward learning and toward greatness.