it’s the money
Thursday, February 4th, 2010Repetition is the mother of learning. Repeat anything often enough and it will start to become you. All the great salespeople I know started with statements they knew worked. They tailored those statements to their own operation and molded them into their own personalities. Having done that, they proceeded to repeat and review the statements until they controlled those words. Then they delivered them with conviction— and the results they wanted were there.
In four words, they used repetition effectively. What is effective repetition? It’s far more than bleary-eyed singsong in the middle of the night. Effective repetition means your review is wide-awake and intensive. Effective repetition means you cut the material apart and sew it back together to fit you. Effective repetition means you write it, read it, speak it, and hear it. Effective repetition means you dramatize the material and make it dance in your head. Effective repetition means you pay a good price in effort to make good material yours.
Those first two steps are vital. They’re the foundation and the floor. But don’t stop when you’ve completed them—don’t even slow down—because you can’t live in a house with no walls. Push on immediately to the next step of learning.
I frequently return to cities where I’ve already given my sales seminar and, on these occasions, I always see dozens of Champions who are coming back through the program again. The ones who tell me they’ve doubled or quadrupled their incomes say that happened because they worked energetically.